How many of you can find significant differences in the employee benefits posted in a newspaper job ad? How about online? How about in employee handbooks?
Okay, maybe you don't have access to multiple employee handbooks; but when was the last time you reconsidered enhancing your company's offerings? When was the last time you asked for employee input on what's best for them?
A few weeks ago, Lauren Bell of KSV posted this great piece on exceeding expectations. A lot of what she states about customers also applies to any company or organization when it comes to their employees' expectations.
Lauren first posed these very similar questions "what do you do for your employees?" and, "what do you provide?" In the context of her post, I think she meant them as different phrasings of the same question - "how are you helping your customer?"
For employers, these must be two very different questions.
You likely provide for time-off, health/dental/vision coverage, and maybe a retirement contribution or savings plan I'd like to assume these are on top of reasonable pay and a safe working environment. Good start, but these are pieces of the employment that people already expect. It's the bare minimum.
Employees likely don't value these benefits in and of themselves. They value what those benefits allow them to do --- feed/cloth/house themselves, take a vacation, spend time with family, and stay healthy. To paraphrase Laura again..."If we work for it, it’s an expectation."
The rub comes when you start considering, "what are you doing for your employees?"
How are you...
Your employees will value things that exceed their expectations.
In a world of overwhelming choice, and a workforce keenly aware that companies like Google are re-writing the book on hiring, motivating, and developing talent, how can you exceed the expectations of your employees?
How are you exceeding your employees' expectations?
Help us all learn what we can do better by posting a comment below.
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